Crypto currency advertising undergoes a level of scrutiny that is not only complex, it changes on a dime from day to day. Despite the changing landscape we remained adaptable and focused, and generated a 30,000 person waitlist in 60 days. Our strategy centered around an engaging education strategy and a product purpose built for simplicity and accessibility.

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Makara's mission was to democratize access to diversified, strategic crypto investing. Mission accomplished. Betterment - a bonafide fintech unicorn with over 1B in AUM acquired Makara only months after our official launch.